Falconeri Unique People is a Falconeri project based on the idea of customising cashmere and merino wool knitwear. The project gets its name from the fact that Falconeri garments can be made unique by personalising them with initials and names, the perfect gift for any occasion and a special and unique way of letting our loved ones know they are in our thoughts. As the name indicates, the Falconeri Unique People project features special, unique people, who talked about their backgrounds, jobs and hobbies in interviews they gave wearing Falconeri sweaters customised with a word that sums up their uniqueness. These people share the same values as the brand, such as creativity, experimentation, passion, tradition and style. The passion these people convey makes their stories uniquely interesting. Their stories talk about the beauty and distinctiveness of a customised Falconeri sweater. Their individuality, uniqueness and own personal stories mean they embody the Falconeri brand’s image to perfection. The people in question identify with the Falconeri brand and its values by wearing a customised cashmere sweater, the brand’s iconic garment. Cashmere garments can be customised online through the Falconeri website and in selected stores.The first story is about Ascanio Pacelli, an actor and, above all, a club manager and keen golfer, who once took part in the TV programme “Big Brother”. Evolution is the word he decided to have embroidered on his golf-style waistcoat made of merino wool. Cashmere garments can be personalised online through the Falconeri website and in selected stores. Initials, names and words of up to ten letters can be embroidered on four parts of a garment: across the chest, on the left breast, along the side and on the back of the collar. A customised sweater is the ideal garment for creating your own uniquely distinctive style that is both elegant and timeless.